About Craving Change Inc.

Craving Change Inc. is a Canadian business created and owned by registered dietitian Wendy Shah and clinical psychologist Dr. Colleen Cannon. Incorporated in 2008, the business initially focused on two main components: licensed educational program materials and training workshops for health care professionals offered across the country. For a summary of the evidence underlying the key foundations of Craving Change™, view The Roots of Craving Change™ flip book, or download the PDF.

In a few short years, Craving Change™ caught on like wildfire! Craving Change™ has become the number one cognitive-behavioural program for problematic eating in Canada. Thousands of health care professionals and countless clients can’t stop raving about the unique and positive impact of Craving Change™.  By 2016 there were over 2400 clinician licenses sold across every province and territory in Canada, and 45 000 workbooks have been purchased for providers’ clients/patients.  The company is well respected and highly praised by international experts in the fields of weight management, disordered eating and health behaviour change. Go to our Kudos page to read their accolades and see and hear what others are saying.  After dozens of presentations at local, regional, provincial, and national events, Wendy and Colleen are delighted to be presenting a (sold out) workshop at the Dietitians Association of Australia 2016 National Conference, and two workshops at the 2016 International Congress of Dietetics in Spain.

The business grew significantly in 2013, when Craving Change Inc. introduced an  Organization License to better meet the needs of clinics, organizations and regions that are incorporating the Craving Change™ approach into their programming and staffing. Other new features included upgraded branding, an expanded Client Workbook, French client resources and a practical 35-page guide for counselling individuals using the Craving Change™ approach. The most ambitious news in 2013 was the completion of the Craving Change™ Professional Training Video! A clinician can now access the popular training workshop online when and where it is convenient for them. Completion of the Facilitator Certification Exam promotes a clinician’s confidence and credibility with the Craving Change™ approach. The video and exam are straightforward, relevant, engaging and affordable.  Certified clinicians have access to an online Resource Library with new materials added three times a year, and re-certification every 3 years is offered for the low fee of $65 CAD.

And finally, the opportunities for corporate consultation and partnerships are endless. Craving Change Inc. offers overwhelmingly successful resources, national expertise, brand recognition and professional and business credibility for corporate alliances. Craving Change Inc. just wrapped up a multi-year contract with a medical parts provider for bariatric surgery.  Craving Change Inc. provided website content, client newsletters, blog posts, and App content.  

We’ve grown again!  Craving Change Inc. is now offering clinician, organization, and corporate licenses outside of Canada.  Please contact us at info@cravingchange.ca for more information.

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