Why Craving Change®?
Because thousands of clinicians have recognized that something is missing in their approach with clients. That missing piece is the ‘why’ of eating behaviour. Craving Change prepares clinicians to confidently use cognitive-behavioural (CBT) strategies to address the underlying reasons for emotional and problematic eating. The Craving Change program was designed by health care professionals, for healthcare professionals. The program encourages eating self-efficacy and self-management, and offers flexibility for different learning styles. Transform your practice and teach your clients to thoughtfully and skillfully improve their relationship with food.
“Craving Change has helped give depth to my practice and client experience.”
Kristyn Hall, RD – Energize Nutrition
Online training and turnkey resources.
Craving Change provides innovative, theory-driven strategies that you can immediately incorporate into your professional practice. Your complete materials arrive with a password to log in to the online training. You can use the Craving Change program for individual consultations or group sessions, and you may use all 8 hours of facilitated material, or only a portion of it, as you see fit based on your role and client goals. The program can also be applied in interdisciplinary settings to manage chronic health conditions, such as diabetes, obesity and cardiovascular disease.
Health care professionals, organizations, the media and the weight loss industry tend to emphasize what, when and how much to eat. However, the Craving Change approach has redefined healthier eating expertise by focusing on the more important question of WHY we eat the way we do. Most of us know that eating an apple is healthier than eating chocolate cake, so why do we often choose the cake despite our best intentions?
The content of the program is organized into four key components:
- Understand why it’s hard to change eating behaviours
- Identify personal triggers for problematic eating
- Learn to respond to their triggers differently
- Maintain these changes
For decades, research around the world has identified that behaviour change outcomes improve when people are encouraged to be self-managers and to identify internal and external factors that promote or prevent change. The program follows a cognitive-behavioural framework: a gold standard in modern health care. The Craving Change approach helps clients explore the various factors that could be triggering their food cravings and to use thinking and behavioural strategies to make healthier choices more often. The Craving Change program:
- addresses emotional eating
- applies to individual and group counselling
- encourages self-efficacy and self-management
- focuses on cognitive-behavioural strategies
- considers different learning styles
- promotes interdisciplinary practice
The Craving Change approach encourages non-psychotherapeutic health care professionals to teach this information. About 90% of our clinician license holders in Canada are Registered Dietitians. It is ‘stepped care’ in action. This health delivery model supports the incorporation of generalized interventions offered by non-specialists as a first step in client care. For a summary of the evidence underlying the foundations of Craving Change, download Roots and Outcomes.
The license is included with the Complete Facilitator’s Kit. It grants individual clinicians the right to use the program materials in their practice with some standard restrictions to protect the confidentiality of the intellectual property, the trademark and program integrity, etc. Certification involves reviewing the online training videos and completing a certification exam, which takes about 10 hours. As the program is constantly updated, certification must be renewed every 3 years, which costs $65 and takes about 2-3 hours. The original Clinician License did not permit teaching online group Craving Change programs. That has now changed: clinicians licensed between 2008 and 2020 may teach small group online Craving Change workshops if they sign an MOU adhering to certain requirements. Clinicians licensed in 2021 will have the contents of the MOU included in the updated Clinician License.
The Clinician License includes:
- The rights to use Craving Change Facilitator’s Kit materials in the clinician’s practice with individuals and small groups
- No annual license renewal fees. Certification must be renewed every 3 years for a cost of $65 per renewal
- No royalty fees
Cost: This license is included along with training, resources and certification in the Complete Facilitator’s Kit for
Re-certification every 3 years costs $65.
“The resources exceeded my expectations. Thorough and explicit, and very organized. You thought of everything!”
Shannon Lee Kearney, RN, Red Deer Primary Care Network
Craving Change Products
The Complete Facilitator’s Kit is the “starter pack” for Craving Change products. If you already have a license and would like to purchase additional products, please click on “Login” at the top of the page.
This ‘starter’ package includes everything clinicians need to become knowledgeable, trained, certified and well-equipped with countless tools. It arrives packaged in a handy storage box and includes:
- A Clinician License
- Facilitator’s Manual
- Behind the Scenes Resource USB wafer
- Access to the Professional Training Video
- Access to the Certification Exam
- 10 Client Workbooks – English (French currently out of print)
- 10 Fridge magnets – English or French
Email firstname.lastname@example.org if you wish to receive French workbooks and/or fridge magnets.
Cost: $525.00 CAD/USD/AUD/NZD
As a health care professional, investing in an individual clinician license allows you to begin incorporating resources based on best-practice evidence and eleven years of overwhelmingly positive feedback into your practice with individuals and groups. There are no royalty fees when you teach Craving Change programs. This license remains with each clinician regardless of job setting. The individual Clinician License is included in the price of the Complete Facilitator’s Kit.
The Craving Change signature product for 12 years! This updated manual includes background information, interactive session guides, activities and facilitation tips. The material can be used to lead a Craving Change workshop series, as a supplement to a pre-existing group program, in individual counselling sessions or simply as a helpful, accessible resource for health care professionals.The sturdy coil-bound, user-friendly manual includes:
- Step-by-step instructions for facilitating your own Craving Change workshops.
- Behaviour modification and cognitive-behavioural strategies translated into engaging activities and lively discussion topics for groups and individuals.
- Facilitation notes, suggested scripts and background information to help you prepare for and present the workshops.
- Guidelines and tips to make group facilitation less intimidating.
- Suggestions for facilitating program follow-up sessions.
Find out more about the four components of the Craving Change workshop series:
*The PDF document might not display correctly on your system. If so, please click on the “Open With Different Viewer” button or the Download icon in the top right corner of your screen and download and open the document.
Browse through the Facilitator’s Manual – six selected sample pages.
- The Balancing Act of a Craving Change Facilitator
- Types of Hunger
- Consider the Circumstances
- Triggers and Learned Response – Review
- Quit Sabotaging Yourself
- Slipping Toward Success
*The PDF document might not display correctly on your system. If so, please click on the “Open With Different Viewer” button or the Download icon in the top right corner of your screen and download and open the document.
Browsing through the USB wafer that accompanies the Facilitator’s Manual is like getting a pass to go behind the scenes of a movie set or theatre. Here’s where you’ll find the nuts and bolts for facilitating the workshop series, as well as the foundation for the program.This resource includes:
- Organizational details and presentation tips for facilitating the Craving Change workshop
- The One on One individual counselling guide and the ABC’s of CBT document
- Promotional poster
- A large selection of stand-alone worksheets from the Client Workbook that you can print for your individual clients
- Ready-to-use PowerPoint slides
- Evaluation forms
Take a peek behind the curtain of Craving Change – selected excerpts from the Behind the Scenes USB card.
*The PDF document might not display correctly on your system. If so, please click on the “Open With Different Viewer” button or the Download icon in the top right corner of your screen and download and open the document.
Cost: This product is sold along with a Clinic / Organization Package or the Complete Facilitator’s Kit. It is not sold separately.
Become knowledgeable, trained and confident. After years of tremendous success offered live across Canada, now you can “attend” the Craving Change Professional Training Workshop at your own convenience, in your own setting. Access is provided for 120 days from the date of purchase. Watch, listen and participate as the authors of the program walk you through the Craving Change resources and activities and share their tips and expertise. Check out what you can expect as you go through the nine modules.
Each video module is followed by a number of questions and assignments that make up the online Craving Change Facilitator Certification exam. You will have 120 days to access this exam from the date of purchase.
Cost: This video is available as a key component of several Craving Change packages outlined above. It is not sold separately.
Become a Certified Craving Change Facilitator! There are countless benefits to certification, some of them are outlined here. The certification exam consists of:
- 105 scored multiple choice questions
- Six in-depth case studies that encourage critical thinking as you apply the Craving Change approach with individual client scenarios
- 18 ‘personal application’ opportunities for incorporating the Craving Change concepts into your professional practice and personal life
- An experiential learning and self-assessment assignment in which you will report back on your direct experience with using the Craving Change approach in your practice
Receive your Craving Change Facilitator certification when you have submitted and passed the certification exam. You will have 120 days to access this exam from the date of purchase. Certification is valid for 3 years, at which time re-certification for another 3 years is required. Please note that clinicians licensed between 2008 and 2020 were “strongly encouraged” to maintain current certification. Certification is required for virtual delivery of Craving Change workshops. Beginning in 2021, new Craving Change clinicians will be required to maintain current certification as a condition of the license.
The Workbook is an invaluable resource for your individual clients or workshop attendees. Over 50,000 workbooks have been sold to date in Canada! The 64-page, soft-cover book makes the cognitive-behavioural approach straightforward and accessible for clients. It is NOT a boring or overwhelming “patient education resource” that might turn clients “off” instead of “on”! Rather, unanimous feedback clearly indicates that this resource augments what clients learn from the Craving Change approach and they literally “bring home” the concepts. As they actively note their observations, complete personal worksheets and follow step-by-step instructions for cognitive and behaviour change, clients continually refer back to this popular resource.Check out the content and style of the Workbook – six selected sample pages.
- You Are Not Alone
- Types of Hunger
- The Change Buffet
- Follow the 80/20 Rule
- Improving your Self-talk
- Keep the Change
Once you’re licensed with Craving Change Inc. you can order more workbooks for your group workshops and for individual clients.
Cost: Order your workbooks in bulk. You SAVE 10% when you purchase a package of 50 workbooks.
- 10 Workbooks: $70.00
- 25 Workbooks: $165.00
- 50 Workbooks: $295.00
French language workbooks are currently out of print.
Clinic/Organization License holders receive a 20% discount on orders of 50 or more Workbooks.
What better place to reinforce one of Craving Change’s most popular strategies than on the kitchen fridge! Clients love the simple question, “Is this stomach, mouth or heart hunger?®” to help them identify why they are eating. These colourful 2″ x 3½” magnets make a great workshop graduation gift.
Again, once you’re licensed with Craving Change Inc. you can order more magnets for your practice.
Cost: Save with bulk orders.
- 25 magnets: $12.00
- 50 magnets: $22.50
Also available in French.
Clinic/Organization License holders receive a 20% discount on packages of 50 or more fridge magnets.
“I love delivering this program! It is so well done that there is little that I have to do except say what is in the manual. The discussions from the participants are really the best part, though. It is amazing when some people have epiphanies and can make significant changes in their lives!”
Claire Lightfoot, RD
Campbell River Hospital
Training and Certification
The Complete Facilitator’s Kit includes the individual Clinician License, printed resources and online access to the video training program and certification exam for 120 days. The video training and certification exam take a total of approximately 10 hours to complete. Re-certification every 3 years takes 2-3 hours to complete.
Certification is a three-step process:
Nine engaging modules take you ‘behind the scenes’ of the Facilitator’s Manual, presenting innovative, practical strategies that you can immediately deliver to groups or individual clients in your practice. Watch, listen and participate as the co-founders of the program walk you through the Craving Change program resources and activities and share their tips and expertise. You will also have opportunities to self-reflect and practise the concepts and strategies that you will learn.
Check out the skills you will build with the training:
- Understand the psychosocial aspects of eating and how to explore them with clients
- Teach clients to identify their individual internal and external triggers for eating
- Help clients understand and use strategies for changing problematic eating
- Feel comfortable using the Facilitator’s Manual with groups or individuals based on the key messages and step-by-step instructions
- Apply cognitive-behavioural theory responsibly and effectively to problem eating
- Use the wide variety of counselling and group facilitation tools provided in the package with confidence
- Follow-up with clients using suggested activities to reinforce sustained behaviour change
The certification exam is accessed, completed, marked and submitted online. It is open-book and includes 105 mandatory, scored multiple-choice questions. Six in-depth case studies will help you apply the Craving Change approach with individual clients. The exam also includes 18 ‘personal application’ assignments that give you a variety of opportunities for incorporating the concepts you have learned into your professional practice and personal life.
See the benefits of becoming certified
- Recognition as a clinician who has demonstrated a pre-determined and standardized level of knowledge and proficiency with the key messages and resources included in Craving Change.
- Increased competence, confidence and credibility.
- Free access to the online, password-protected Resource Library*.
- Self-promotion on the Craving Change website for the public and other health care providers.
- Permission to deliver workshops virtually.
* The Resource Library contains new references, facilitation tools, activity guides and client worksheets. The library currently contains 38 supplemental resources that can be used by Certified Facilitators to refresh and enhance their Craving Change workshops, follow up and support groups, and individual counselling.
The true assessment of your ability to use the Craving Change approach is for you to apply it in your practice. The exam’s Final Experiential Assignment ensures that you experience and self-evaluate your use of the Craving Change tools, activities or approach in a real life situation.
Certification is valid for three years at which time completion of a shorter, 2-3 hour online re-certification exam is required. The expiry date of the certification will be noted on the initial certificate. Please note that clinicians licensed between 2008-2020 were “strongly encouraged” to maintain current certification. New clinicians licensed beginning in 2021 are required to maintain current certification as a condition of the license.
Stay current, well-informed and competent with the Craving Change concepts, techniques and resources. Continue to use the designation of Craving Change Certified Facilitator indicating that you have achieved a high level of knowledge and proficiency with this cognitive-behavioural, psycho-educational program. As an added bonus, re-certify and become eligible for a 15% discount on all of your workbook orders for the duration of your three year re-certification.
The online certification exam consists of:
- Thirty-five (35) scored, multiple choice questions, including 12 case studies, that encourage critical thinking and application of the Craving Change approach and new resources.
- Three short-answer experiential, self-assessment questions.
Once you have successfully submitted your Re-certification Exam, you will receive:
- A certificate with Craving Change Inc. and the Craving Change Certified Facilitator designation for another three years.
- Continued password-protected, online admission to the ever-growing Resource Library.
- Free self-promotion on the Craving Change website for the public and other health care providers (available in 2017)
- A discount of 15% on all workbook orders for the duration of your re-certification – this is a savings of up to $44.25 per order!
The cost is $65 plus sales tax (no shipping required)
As your re-certification nears expiration, you will receive an email with instructions for extending your certification with Craving Change Inc.
“I’ve been using a lot of the ideas from Craving Change in individual and group counselling. The patients are able to go away with key take-home messages that are easily implemented into their lives (like Stomach / Mouth / Heart Hunger and Riding the Craving Wave). Thanks for the wonderful resource.”
Nicola Day, RD
The Weight Management Clinic, The Ottawa Hospital
The cognitive-behavioural model is an approach to understanding well-being and behaviour that has received strong support in research for decades. The model looks at how ‘internal’ events such as thoughts and feelings, affect behaviour. All three of these core elements strongly impact one-another. Interventions based on this model have been demonstrated as effective across a wide range of psychological difficulties including eating disorders, depression, and anxiety. This model has also been well supported by research for interventions that are relatively short-term, and interventions that are offered in either individual or group modalities. Please click here (LINK) for more information.
No. Research has clearly demonstrated that the most effective weight loss programs include information about a healthy, reduced energy intake and increased physical activity. Craving Change does not include these components.
However, including behaviour modification and cognitive behavioural techniques similar to those used in Craving Change has been shown to enhance weight loss and long-term weight maintenance when combined with weight-loss regimens. What’s been missing from this research is clear direction about what specific techniques should be taught, who should teach them, and standardized materials with certified facilitators. Craving Change Inc. provides a clear response to this overwhelming need.
No. The program is not a treatment for someone diagnosed with an eating disorder. While many of the techniques used in the program are similar to those found in eating disorder treatment programs, such treatment requires extensive professional training and significant interdisciplinary collaboration. Craving Change Inc. does not provide that training.
However, there are a significant number of people who are in distress about their eating habits, yet do not meet diagnostic criteria for an eating disorder. Craving Change is an ideal intervention for many of these people.
Demand for specialized psychosocial services for those who struggle with their eating far outstrips available resources. Several authors have suggested a stepped-care approach as a strategy to address this crisis. The stepped-care approach asserts that a significant number of people will benefit from a general intervention provided by educated professionals who are not necessarily experts in problematic eating. Clients who are identified as requiring more intensive individualized services at the end of the intervention are then encouraged to follow up with additional specialized resources.
Craving Change is an appropriate program for this initial step as a general intervention.
Yes. Craving Change is a licensed and trademarked program. Anyone wishing to own or use the materials must purchase a license. Clinician, organization, and corporate licenses are available.
Yes. You can either purchase 3 Complete Facilitator’s Kits, or your organization can purchase a Clinic / Organization License for use by up to 15 , 25, or 50 clinicians.
An Organization license includes the use of materials for a three-year term that stays with the organization regardless of staff turnover and is renewable for another 3 years at 50% off the original price.
- I work at a diabetes clinic and I want to offer Craving Change workshops to my clients. The Clinician License permits you to use Craving Change materials with your patients, in both individual and small in-person groups (under 20 clients) settings. Should you leave your job or start working in another setting such as private practice you are still entitled to use the Craving Change materials as this license is an agreement between you and Craving Change Inc.
- I want all of my staff to understand the basic concepts in Craving Change and be able to describe it to clients. I want about 16 clinicians to get trained and start implementing the program, but then later this year there are about 5 other clinicians that I’m going to want to train. We intend to use your logo on our website – we want to affiliate ourselves with the brand of the #1 cognitive-behavioural program for problematic eating in Canada! How do I deal with staff turnover? The Organization License was designed with you in mind!
- I have 3 colleagues at my clinic who also want to use Craving Change materials with our clients. You have a choice – either each of you can purchase a Complete Facilitator’s Kit OR your clinic could purchase an Organization License Package. While the Organization License involves a higher up-front fee, there are numerous additional benefits for the clinic. If you move on from your job at this clinic you would need to forfeit your materials back to the clinic and purchase your own individual license to use in your new setting.
- I am the owner of a private weight management clinic (or pharmacy chain, surgical clinic, wellness clinic, physiotherapy clinic, insurance provider, etc). The clinic is a “for-profit” business and aligning with Craving Change Inc. could really increase our profile and attract more customers. We have ads in the paper and on the web or TV. A License is required – and we’d love to work with you! Aligning your company with the Craving Change brand and logo could give you that competitive edge you’re looking for. The cost for this relationship depends on many factors, including the size and “reach” of your company and the extent of consultation services you’d like from us. Please contact Craving Change Inc. at email@example.com for more information.
Craving Change is a skills-based psychoeducational program that uses self-awareness tools and guided discussions. The program explores sensitive personal questions and the somewhat controversial topic of healthy eating behaviours. It is important that licensees have been trained in facilitation and counselling skills consistent with the requirements of their profession.
The program does not give dietary advice, it is not psychotherapy, and it does not provide education on specific health conditions such as diabetes. Licensees must be knowledgeable and diligent about their profession’s scope of practice when using the Craving Change approach and resources.
You are eligible for a Craving Change license if you meet one of the following criteria:
- You are registered with a professional regulatory body as a health professional. Registered health professionals belong to Colleges included under the Regulated Health Professions Act in their province or state. =Examples include registered dietitians, registered nurses, psychologists, licensed social workers, and physicians.
- You are a professional licensed counsellor and hold professional liability insurance. Professional licensed counsellors include professionals certified with a regulatory body such as the Canadian Counselling and Psychotherapy Association. The degree granting institution must be recognized and accredited by the government.
- You are a Professional Life Coach certified through one of the following professional organizations and you hold professional liability insurance.
- International Coaching Federation (ICF) – Associate Certified Coach (ACC), Professional Certified Coach (PCC), or Master Certified Coach (MCC) certified and an active member. Please note, attending an ICF course does not qualify you for licensing.
- Association for Coaching (full members only).
- Board Certified Coach (BCC) through the Center for Credentialing and Education (CCE).
No. A wide range of regulated professionals can use techniques born from a cognitive-behavioural framework in their work with their clients, IF they work within their scope of practice and remain vigilant to the limits of their competence.
For example, there is a considerable difference between teaching a group how to reframe repetitive negative thoughts into more positive or realistic thoughts, versus probing a group to think about the roots of their negative thinking and uncover core beliefs. The former is appropriate in Craving Change, the latter is not. Craving Change does NOT give you license to “dig deeper” into your clients’ very personal thoughts and feelings and the roots of those thoughts and feelings. However, it does teach you to teach your clients how to become more aware of thoughts and emotions that might be triggering problematic eating.
The Craving Change Facilitator’s Kit attempts to outline this distinction several times throughout the program, and very specific guidelines are given for the group discussions to responsibly contain group discussions.That being said, if you are a registered psychologist or social worker trained in providing psychotherapy, feel free to incorporate Craving Change materials into a psychotherapeutic program as you see fit.
Facilitators are encouraged to be knowledgeable about local and online resources, as it is common for participants to decide at the end of the program that they’d like to follow up what they learned about their relationship with food on a “deeper” and more personal level. For instance, therapy to address marital difficulties, stress, anxiety or mood difficulties. We’ve received consistent feedback that when these people attend therapy they are ready to “hit the ground running” as their self-awareness and familiarity with the cognitive-behavioural model has already taken hold. This is an excellent example of stepped care service delivery in action!
Each person wishing to watch the video must have purchased online access and will receive a login. An Organization license provides access to the video for a certain number of staff over the three-year period of the license. Staff could go through the video together however each individual clinician will still require a login (included in the cost of the Organization license) should they wish to write and submit the certification exam.
Individuals must submit their request for CDE portfolio credits on a case by case basis. Completion of the Craving Change professional training in-person or online video workshop may be eligible for a 2A short course for 5 credits.
Clinicians licensed 2008-2020 were “strongly encouraged” to become certified and maintain current certification. Beginning in 2021 it is required: a condition of maintaining a valid license with Craving Change is completing the certification requirements and renewing certification every 3 years. If you are an original Clinician License holder who never certified, there are several advantages to doing so now, including permission to offer online group workshops, access to the online Resource Library, workbook discounts, and the option of listing your practice on our Find A Clinician page. Contact Kim, our License and Resource Manager at firstname.lastname@example.org to find out how to get certified, or renew expired certification.
Yes. As the program is constantly updated, recertifying every 3 years is required. Renewing for another 3 years (4-6 years since Kit purchase) and renewing for a second 3 years (7-9 years since Kit purchase) costs $65 each time, and takes about two hours. Recertification is free for clinicians licensed under an Organization License.
The Craving Change Facilitator Certification is valid for three years from the date of issue of the certificate. Shortly prior to expiry, you will receive an email prompting you to recertify. Any questions about your current certification status can be directed to Kim, our License and Resource Manager at email@example.com Re-certification is valid for another three years.
Intellectual Property and Trademark FAQs
Only organizations with Organization Licenses, or businesses with a Corporate License may use the Craving Change Inc logo on their website.
Please see the Brand and Trademark Guidelines for more information.
The details of how the name “Craving Change” may be used are contained in the clinician license.
In short, if you wish to incorporate some of the materials from your Facilitator’s Kit into your existing program you are welcome to do so, but you may not call your entire program “Craving Change” as it is a trademarked name. If you run a workshop program as written and outlined in the Facilitator’s Kit, please call your program “Craving Change®“.
In short, no. The translation of any of the Craving Change resources into another format or another language is considered a derivative work. A derivative work is a new, original product that includes aspects of a pre-existing, copyrighted work. As the owner of the intellectual property, by law, permission from Craving Change Inc. to produce a derivative work is required.
Yes, you may charge for the workshop or you may offer it free. We do not collect royalty fees for individual clinicians or organizations. Some settings just use Craving Change materials as reference materials, some offer full programs at no charge or a minimal charge to recover costs, and some clinicians are offering full programs in private practice for full fee – these are all great applications of the materials – how much you charge is up to your discretion.
Here is what some other clinicians and organizations have charged per client:
- $7.00 – to cover the cost of the workbook for the client
- $10.00 – $45.00 – to cover the cost of the workbook and the venue rental
- $10.00 – $300.00 – private practice health care provider
Because group work, works! Please note that the resources included in your Complete Facilitator’s Kit include a 32-page Individual Counselling Guide with countless suggestions for incorporating the mindset and materials of Craving Change into your 1:1 clinical practice. Some of the advantages to offering the Craving Change program in a group format include:
- Time and cost-saving benefits
- Group synergy, support, and energy
- Drawing on the knowledge and expertise of group participants
- Normalization of problematic eating
- Increases participants’ self-efficacy
We recommend 8-18 participants as an ideal size for a Craving Change workshop, 12 for an online workshop. The material takes approximately 8 hours to facilitate, that we recommend breaking down into 3, 4, or 6 sessions. The Facilitator’s Manual is written as though you are facilitating the program over 3 sessions, and suggestions for changing the format to a 4 or 6-session workshop are provided on the CD/USB wafer. You are encouraged to adjust the format as needed to meet your own or your organization’s needs.
The workshop uses a variety of techniques, including guided, interactive discussions, brainstorming activities, brief written exercises, and homework tasks. We strongly encourage a relaxed atmosphere with no “lecture” component. Materials spanning the entire workshop are prepared for you as power point slides. The slides provide very brief information and should be used sparingly, with the focus instead being on thought-provoking, relaxed group discussion.
Participants should receive either their own copy of the client Workbook, or stand-alone worksheets from the CD/USB wafer.
The client Workbook is a resource that can be purchased for your clients. It is a bound booklet with a colour cover available at a cost we’ve strived to make as accessible as possible for you and your clients (about 7 dollars each, plus tax, shipping and handling). Over 50 000 of these workbooks have been sold across Canada with overwhelmingly positive feedback.
The client Workbook can be used as a supplement in your work with individual clients, or in Craving Change workshops. Please note that copying any information out of the Client Workbook is strictly prohibited by law. If you want to use materials from this resource with your clients, you must purchase copies of the workbook for your practice.
The workbook is designed to be a helpful resource for your clients while you’re working with them. It can also be a handy reference to refer back to for years to come. If you’re working with groups, we believe that each participant will get the most benefit from the program if they have their own copy of the client Workbook. The client Workbook includes:
- Key messages from the program.
- Activity and self-awareness worksheets.
- A how-to guide outlining how to apply more than a dozen different strategies for changing problematic eating.
- Short personal stories from people who have shared their struggles with food.
If purchasing Client Workbooks is not an option for you or your organization, or you only wish to “pick and choose” from various Craving Change activities and strategies, the stand-alone worksheets may be the answer for you. Many stand-alone worksheets spanning various components of the program are available on the CD/USB wafer in the Facilitator’s Kit and in the online Resource Library. Additional (new) worksheets are added to the Resource Library every year. You are free to reproduce these selected workbook worksheets for your clients. All other materials on the CD/USB wafer are protected by copyright and may not be reproduced in any format.
The CD/USB wafer includes 12 stand-alone worksheets and evaluation forms that you are welcome to print and distribute to your clients. Many more are included in the online Resource Library for certified clinicians.
Under the conditions of the license agreement, you are not permitted to share these forms with your colleagues – they need their own license agreement to use the materials.
The Facilitator’s Manual, client Workbook, and workshop organization and facilitation tips on the CD/USB wafer are protected under copyright law and must not be copied or reproduced in any manner.
Great idea! Follow-up sessions can be very helpful in the change process and many clinicians across Canada are now offering them to graduates of their Craving Change programs. Clients love to meet up after completing a Craving Change workshop to share their successes, ideas, and their frustrations. There is a document included in the resource materials entitled ‘Keep the Change Going’ that provides direction for using content already in your Facilitator’s Manual to lead follow-up sessions.
The Craving Change program per se has not been validated with this unique population, and neither author is a youth specialist.
However, several clinicians in Canada have used some of the core concepts in Craving Change, including introducing the concept of eating triggers and selected cognitive-behavioural techniques with this age group. Of course, children and youth are actively developing an important relationship with food. There are many Craving Change guided discussions, activities and techniques that could be used with children and teens. Please email us if you would like more information.
Research / Outcomes FAQs
Three sites using Craving Change® recently shared their outcome data with us. An urban Primary Care Team in Alberta (N= 197), and a Family Health Team in Ontario (N = 52, data collected at both an urban and rural site). We are very grateful for their generosity and applaud their hard work – the challenges of collecting data in clinical settings are well-documented. You can see a summary of their results by downloading Roots and Outcomes
As in the 2010 Eating Behaviors von Ranson et al published study, statistically significant improvements in eating self-efficacy were demonstrated from both sets of results. To quote one site’s summary, “after attending the Craving Change program, most participants are better able to control eating in both Socially Acceptable and Negative Affect scenarios, and these benefits are sustained over time.” (6 months follow up). Engagement/retention rates are also notable, with one site quoting 70% attendance at least 3 of 4 classes, and the second site (which offered the program over 3 classes) reporting 73% complete attendance.
Clinical practice guidelines for obesity and chronic disease management in several countries recommend the incorporation of behavioural and cognitive strategies into patient care. For instance, Canada, Australia, the UK, and the USA.
Here’s an abridged list of published data highlighting the logic and evidence underlying the Craving Change curriculum:
- Affenito SG, Backstrand, JR, Welch, GW, Lammi-Keefe, CJ, Rodriguez, NR, & Adams, CH. Subclinical and clinical eating disorders in IDDM negatively affect metabolic control. Diabetes Care. 1997; 20: 182-184.
- Byrne, SM, Cooper, Z, & Fairburn, CG. Psychological predictors of weight regain in obesity. Behavior Research and Therapy. 2004; 42: 1341-1356.
- Canadian Diabetes Association 2008 clinical practice guidelines for the prevention and management of diabetes in Canada. Canadian Journal of Diabetes. 2008; 32: Supplement 1.
- Devlin, MJ, Yanovski, SZ, & Wilson, GT. Obesity: What mental health professionals need to know. Am J Psychiatry. 2000; 157: 854-866.
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We encourage data collection related to using the Craving Change approach and resources in your practice. Questionnaire selection depends on a number of factors such as availability, budget, length, and most importantly- the variables you are hoping to measure. Self-efficacy is widely considered a significant predictor of behaviour change, and people who attend Craving Change programs have been shown to have higher levels of eating self-efficacy after completing the program. Some questionnaires to consider for your project include:
- Eating Disorders Examination- Questionnaire (EDE-Q). 36 items. Fairburn CG & Beglin,, SJ (1994). Assessment of eating disorders: Interview or self-report questionnaire? International Journal of Eating Disorders, vol 16, p 363-370.
- Eating Self-Efficacy Scale (ESES). 25 items. Glynn, SM & Ruderman, AJ. (1986). The development and validation of an eating self-efficacy scale. Cognitive Therapy and Research, vol 10, p 403- 420.
- State Shame and Guilt Scale (SSGS). 15 items. Marschall DE Sanftner JL, Tangney JP. The State Shame and Guilt Scale. Unpublished manuscript, George Mason University, Fairfax, VA.
- Another questionnaire that you may find useful and that is appended at the end of Nolan, Halperin & Geliebeter, 2010, Appetite, vol 54, p 314-319. is the Emotional Appetite Questionnaire. It is available in the public domain for free. The literature review in this paper does a good job of reviewing the emotional eating questionnaires currently available.
We are always grateful when sites share their outcome data with us, please consider contacting us for this purpose. We respect requests for sharing results without site identifiers.
Customer Service FAQs
No. Purchases of Craving Change written materials are final.
For the individual clinician license holders, online access is available for both the video and the exam for 120 days from the date of purchase. A three-year organization license includes online access for 120 days per clinician from the time of individual clinician registration.
“Being trained in the Craving Change curriculum, I am more confident in the treatment plan for my clients and goals of our sessions. The Craving Change curriculum has given my counselling practice a clear sense of how to facilitate sessions with a client so that they can learn, practice skills and have more of a “brief” action plan in place. It is very effective for clients.”
Jillien Humphrey, SW, Interior Health British Columbia
Craving Change® Book for Kids and Parents
Since 2008, the Craving Change program has been helping adults who struggle to make positive, long-term changes to their eating habits. We now have a resource that addresses our ‘relationship with food’ at an early age.
This delightful, illustrated story follows Moe on a typical day as he discovers that he has three different kinds of ‘hunger’. Click here to see samples pages of the story.
A four-page appendix provides parents and caregivers with an explanation of the simple eating self-awareness technique introduced in the story. The appendix includes suggested responses for each of the three kinds of ‘hunger’. These tips and additional free, downloadable handouts can be used to help your child develop a positive and healthy relationship with food.
This book was written in partnership with the Centre for Healthy Active Living at the Children’s Hospital of Eastern Ontario.
Financial support was provided by the Dietitians of Canada DOC Network.
Genre: Life Skills for Children
Age: 4 to 10 years
- Laminated, 8″ x 8″ soft cover
- 32 colourfully illustrated pages
- Includes 4-page appendix for parents and caregivers
- Provides online access to downloadable resources/ handouts
Also includes stickers!
Price: $11.95 plus GST
Shipping only $2.00 anywhere in Canada!
Buy in bulk and save!
5 books for $50.00 (plus shipping and taxes)
About Our Company
A Canadian business created and owned by registered dietitian Wendy Shah and clinical psychologist Dr. Colleen Cannon, Craving Change Inc. was founded in 2008. The evidence-based program’s licensed materials and training are available internationally. Over 50,000 Craving Change client workbooks are in distribution. Craving Change Inc services also include professional speaking and content development for corporate resources such as websites, customer newsletters, and Apps.
About the Co-Founders
Both Wendy Shah, RD and Dr. Colleen Cannon, RPsych. have decades of experience working with people struggling to make and maintain healthy behaviour changes. Wendy has a strong interest in the psychosocial and environmental factors that influence our eating behaviours. She has won national professional awards in consumer communication and public education. Dr. Cannon is passionate about health psychology. She is skilled in systemic problem-solving, program development and making psychological interventions engaging and accessible. She is a member of the Academy for Eating Disorders and was an Adjunct Professor in the University of Calgary Department of Psychology from 2008-2011.