No trends, no guilt-trips
Teach your clients to thoughtfully and skillfully change their relationship with food
Why Craving Change™?
Craving Change prepares clinicians to use cognitive-behavioural (CBT) strategies that address emotional eating. The Craving Change program was designed by health care professionals, for healthcare professionals. The program encourages self-efficacy and self-management, and offers flexibility for different learning styles. Develop CBT-based skills and enhance your confidence tackling eating issues.
“Craving Change has helped give depth to my practice and client experience.”
Kristyn Hall, RD – Energize Nutrition
Online training and turnkey resources.
Craving Change provides innovative, proven strategies that you can immediately incorporate into your professional practice. You can use the Craving Change program for individual consultations and group sessions. The program can also be applied in interdisciplinary settings to manage chronic health conditions, such as diabetes, obesity and cardiovascular disease. The Craving Change curriculum is complementary to non-diet, mindful and intuitive eating methodologies.
Health care professionals, organizations, the media and the weight loss industry tend to emphasize what, when and how much to eat. However, the Craving Change approach has redefined healthier eating expertise by focusing on the more important question of why we eat the way we do. Most of us know that eating an apple is healthier than eating chocolate cake, so why do we often choose the cake despite our best intentions?
The content of the program is organized into four key components:
- Understand why it’s hard to change their eating
- Identify their personal triggers for problematic eating
- Learn to respond to their triggers differently
- Maintain these changes
For decades, research around the world has identified that behaviour change outcomes improve when people are encouraged to be self-managers and to identify internal and external factors that promote or prevent change. The Craving Change approach helps clients explore the various factors that could be triggering their food cravings and to use thinking and behavioural strategies to make healthier choices more often.
The Craving Change program:
- addresses emotional eating
- applies to individual and group counseling
- encourages self-efficacy and self-management
- focuses on cognitive-behavioural strategies
- considers different learning styles
- promotes interdisciplinary practice
The Craving Change approach encourages non-psychotherapeutic health care professionals to teach this information. It is ‘stepped care’ in action. This health delivery model supports the incorporation of generalized interventions offered by non-specialists as a first step in client care. For a summary of the evidence underlying the foundations of Craving Change, download Roots of Craving Change and Outcomes 2017
This license is included with the Complete Facilitator Certification Package. It grants individual clinicians the right to use the program materials in their in-person practice with some standard restrictions. Anyone wishing to use Craving Change resources in their practice must have a license to do so. Please note that this license does not provide permission for clinicians to teach the Craving Change program in a video or other online/digital format.
The Clinician License includes:
- The rights to use Craving Change Facilitator’s Kit materials in the clinician’s practice with individuals and small groups
- One license per clinician which stays with the clinician throughout their career
- No annual renewal fees
- No royalty fees
Please click here to download a sample copy of the Clinician License.
Cost: This license is included along with training, resources and certification in the Complete Facilitator Certification Package for $445 CAD.
Certification must be renewed every 3 years, at a cost of $65.
“The resources exceeded my expectations. Thorough and explicit, and very organized. You thought of everything!”
Shannon Lee Kearney, RN, Red Deer Primary Care Network
The Complete Certified Facilitator Package is the “starter pack” for Craving Change products. If you already have a license and would like to purchase additional products, please click on “Login” at the top of the page.
This package includes everything clinicians need to become knowledgeable, trained, certified and well-equipped with countless tools. It arrives packaged in a handy storage box and includes:
- A Clinician License
- Facilitator’s Manual
- Behind the Scenes Resource USB wafer
- Access to the Professional Training Video
- Access to the Certification Exam
- 10 Client Workbooks – English or French
- 10 Fridge magnets – English or French
Email if you wish to receive French workbooks and/or fridge magnets.
As a health care professional, investing in an individual clinician license allows you to begin incorporating resources based on best-practice evidence and five years of overwhelmingly positive feedback into your practice with individuals and groups. No renewal fees and no royalty fees. This license remains with each clinician regardless of job setting. The individual Clinician License is included in the price of the Complete Facilitator Certification Package. Please click here for more information and to see a sample license.
The Craving Change signature product for over seven years! This manual includes background information, interactive session guides, activities and facilitation tips. The material can be used to lead a Craving Change workshop series, as a supplement to a pre-existing group program, in individual counselling sessions or simply as a helpful, accessible resource for health care professionals.The sturdy coil-bound, user-friendly manual includes:
- Step-by-step instructions for facilitating your own Craving Change workshops.
- Behaviour modification and cognitive-behavioural strategies translated into engaging activities and lively discussion topics for groups and individuals.
- Facilitation notes, suggested scripts and background information to help you prepare for and present the workshops.
- Guidelines and tips to make group facilitation less intimidating.
- A four-page supplement giving you all the tools you need to facilitate a program follow-up session.
Find out more about the four components of the Craving Change workshop series:
*The PDF document might not display correctly on your system. If so, please click on the “Open With Different Viewer” button or the Download icon in the top right corner of your screen and download and open the document.
Browse through the Facilitator’s Manual – six selected sample pages.
- The Balancing Act of a Craving Change Facilitator
- Types of Hunger
- Consider the Circumstances
- Triggers and Learned Response – Review
- Quit Sabotaging Yourself
- Slipping Toward Success
*The PDF document might not display correctly on your system. If so, please click on the “Open With Different Viewer” button or the Download icon in the top right corner of your screen and download and open the document.
Browsing through the USB wafer that accompanies the Facilitator’s Manual is like getting a pass to go behind the scenes of a movie set or theatre. Here’s where you’ll find the nuts and bolts for facilitating the workshop series, as well as the foundation for the program.This resource includes:
- Organizational details and presentation tips for facilitating the Craving Change workshop
- The 36-page One on One individual counselling guide
- Promotional poster
- A large selection of stand-alone worksheets from the Client Workbook that you can print for your individual clients
- Ready-to-use PowerPoint slides
- Evaluation forms
Take a peek behind the curtain of Craving Change – selected excerpts from the Behind the Scenes USB card.
*The PDF document might not display correctly on your system. If so, please click on the “Open With Different Viewer” button or the Download icon in the top right corner of your screen and download and open the document.
Cost: This product is sold along with a Clinic / Organization Package or the Complete Facilitator Certification Package. It is not sold separately.
Become knowledgeable, trained and confident. After years of tremendous success offered live across Canada, now you can “attend” the Craving Change Professional Training Workshop at your own convenience, in your own setting. Access is provided for 120 days from the date of purchase. Watch, listen and participate as the authors of the program walk you through the Craving Change resources and activities and share their tips and expertise. What you stand to gain from being trained is described here. Check out what you can expect as you go through the nine modules.
- Outline of video modules from Training Video package
- Watch a condensed version of Module 1
Each video module is followed by a number of questions and assignments that make up the online Craving Change Facilitator Certification exam. You will have 120 days to access this exam from the date of purchase.
Cost: This video is available as a key component of several Craving Change packages outlined above. It is not sold separately.
Become a Certified Craving Change Facilitator! There are countless benefits to certification, some of them are outlined here. The certification exam consists of:
- 105 scored multiple choice questions
- Six in-depth case studies that encourage critical thinking as you apply the Craving Change approach with individual client scenarios
- 18 ‘personal application’ opportunities for incorporating the Craving Change concepts into your professional practice and personal life
- An experiential learning and self-assessment assignment in which you will report back on your direct experience with using the Craving Change approach in your practice
Receive your Craving Change Facilitator certification when you have submitted and passed the certification exam. Please note that not all elements of the Certification Exam are scored. You will have 120 days to access this exam from the date of purchase.
Cost: Included with most new Craving Change Packages described above. The certification exam is not sold separately.
The Workbook is an invaluable resource for your individual clients or workshop attendees. Over 45,000 workbooks have been sold to date in Canada! The 64-page, soft-cover book makes the cognitive-behavioural approach straightforward and accessible for clients. It is NOT a boring or overwhelming “patient education resource” that might turn clients “off” instead of “on”! Rather, unanimous feedback clearly indicates that this resource augments what clients learn from the Craving Change approach and they literally “bring home” the concepts. As they actively note their observations, complete personal worksheets and follow step-by-step instructions for cognitive and behaviour change, clients continually refer back to this popular resource.Check out the content and style of the Workbook – six selected sample pages.
- You Are Not Alone
- Types of Hunger
- The Change Buffet
- Follow the 80/20 Rule
- Improving your Self-talk
- Keep the Change
Cost: Order your workbooks in bulk, and SAVE! Receive a 10% discount when you purchase 50 or more.
- 10 Workbooks: $70.00
- 25 Workbooks: $165.00
- 50 Workbooks: $295.00
Also available in French.
Clinic/Organization License holders receive a 20% discount on orders of 50 or more Workbooks.
What better place to reinforce one of Craving Change’s most popular strategies than on the kitchen fridge! Clients love the simple question, “Is this stomach, mouth or heart hunger?” to help them identify why they are eating. These colourful 2″ x 3½” magnets make a great workshop graduation gift.
- 25 magnets: $12.00
- 50 magnets: $22.50
Also available in French.
Clinic/Organization License holders receive a 20% discount on packages of 50 or more fridge magnets.
“I love delivering this program! It is so well done that there is little that I have to do except say what is in the manual. The discussions from the participants are really the best part, though. It is amazing when some people have epiphanies and can make significant changes in their lives!”
Claire Lightfoot, RD
Campbell River Hospital
Training and Certification
The Complete Facilitator Certification Package includes the individual Clinician License, printed resources and online access to the video training program and certification exam for 120 days. The video training and certification exam take a total of approximately 11 hours to complete
Certification is a three-step process:
Nine engaging modules take you ‘behind the scenes’ of the Facilitator’s Manual, presenting innovative, practical strategies that you can immediately deliver to groups or individual clients in your practice. Watch, listen and participate as the co-founders of the program walk you through the Craving Change program resources and activities and share their tips and expertise. You will also have opportunities to self-reflect and practise the concepts and strategies that you will learn.
- Preview the curriculum for the nine online workshop modules (link to pdf that we have on training page of current website)
- Watch the sample video of a condensed version of Module #1 (current video clip from training page of current website loaded onto this web page)
Check out the skills you will build with the training:
- Understand the psychosocial aspects of eating and how to explore them with clients
- Teach clients to identify their individual internal and external triggers for eating
- Help clients understand and use strategies for changing problematic eating
- Feel comfortable using the Facilitator’s Manual with groups or individuals based on the key messages and step-by-step instructions
- Apply cognitive-behavioural theory responsibly and effectively to problem eating
- Use the wide variety of counselling and group facilitation tools provided in the package with confidence
- Follow-up with clients using suggested activities to reinforce sustained behaviour change
The certification exam is accessed, completed, marked and submitted online. It is open-book and includes 105 mandatory, scored multiple-choice questions. Six in-depth case studies will help you apply the Craving Change approach with individual clients. The exam also includes 18 ‘personal application’ assignments that give you a variety of opportunities for incorporating the concepts you have learned into your professional practice and personal life.
See the benefits of becoming certified
- Recognition as a clinician who has demonstrated a pre-determined and standardized level of knowledge and proficiency with the key messages and resources included in Craving Change.
- Increased competence, confidence and credibility.
- Free access to the online, password-protected Resource Library*.
- Self-promotion on the Craving Change website for the public and other health care providers.
* The Resource Library is updated with new references, facilitation tools, activity guides and client worksheets three times a year. The library currently contains 38 supplemental resources that can be used by Certified Facilitators to refresh and enhance their Craving Change workshops, follow up and support groups, and individual counseling.
The true assessment of your ability to use the Craving Change approach is for you to apply it in your practice. The exam’s Final Experiential Assignment ensures that you experience and self-evaluate your use of the Craving Change tools, activities or approach in a real life situation.
Certification is valid for three years at which time completion of a shorter online re-certification exam is required. The expiry date of the certification will be noted on the initial certificate.
Stay current, well-informed and competent with the Craving Change concepts, techniques and resources. Continue to use the designation of Craving Change Certified Facilitator indicating that you have achieved a high level of knowledge and proficiency with this cognitive-behavioural, psycho-educational program. As an added bonus, re-certify and become eligible for a 15% discount on all of your workbook orders for the duration of your three year re-certification.
The online certification exam consists of:
- Thirty-five (35) scored, multiple choice questions, including 12 case studies, that encourage critical thinking and application of the Craving Change approach and new resources.
- Three short-answer experiential, self-assessment questions.
Once you have successfully submitted your Re-certification Exam, you will receive:
- A certificate with Craving Change Inc. and the Craving Change Certified Facilitator designation for another three years.
- Continued password-protected, online admission to the ever-growing Resource Library.
- Free self-promotion on the Craving Change website for the public and other health care providers (available in 2017)
- A discount of 15% on all workbook orders for the duration of your re-certification – this is a savings of up to $44.25 per order!
The cost is $65 plus sales tax (no shipping required)
“I’ve been using a lot of the ideas from Craving Change in individual and group counselling. The patients are able to go away with key take-home messages that are easily implemented into their lives (like Stomach / Mouth / Heart Hunger and Riding the Craving Wave). Thanks for the wonderful resource.”
Nicola Day, RD
The Weight Management Clinic, The Ottawa Hospital
The cognitive-behavioural model is an approach to understanding wellbeing and behaviour that has received strong support in research for decades. The model looks at how ‘internal’ events such as thoughts and feelings, affect behaviour. All three of these core elements strongly impact one-another. Interventions based on this model have been demonstrated as effective across a wide range of psychological difficulties including eating disorders, depression, and anxiety. This model has also been well supported by research for interventions that are relatively short-term, and interventions that are offered in either individual or group modalities. Please click here (LINK) for more information.
No. Research has clearly demonstrated that the most effective weight loss programs include information about a healthy, reduced energy intake and increased physical activity. Craving Change does not include these components.
However, including behaviour modification and cognitive behavioural techniques similar to those used in Craving Change has been shown to enhance weight loss and long-term weight maintenance when combined with weight-loss regimens. What’s been missing from this research is clear direction about what specific techniques should be taught, who should teach them, and standardized materials with certified facilitators. Craving Change Inc. provides a clear response to this overwhelming need.
No. The program is not a treatment for someone diagnosed with an eating disorder or someone with a significant psychiatric condition. While many of the techniques used in the program are similar to those found in eating disorder treatment programs, such treatment requires extensive professional training and significant interdisciplinary collaboration. Craving Change Inc. does not provide that training.
However, there are a significant number of people who are in distress about their eating habits, yet do not meet diagnostic criteria for an eating disorder. Craving Change is an ideal intervention for many of these people.
Demand for specialized psychosocial services for those who struggle with their eating far outstrips available resources. Several authors have suggested a stepped-care approach as a strategy to address this crisis. The stepped-care approach asserts that a significant number of people will benefit from a general intervention provided by educated professionals who are not necessarily experts in problematic eating. Clients who are identified as requiring more intensive individualized services at the end of the intervention are then encouraged to follow up with additional specialized resources.
Craving Change is an appropriate program for this initial step as a general intervention.
Yes. Craving Change is a licensed and trademarked program. Anyone wishing to own or use the materials must purchase a license. Clinician and organization licenses are available. Please note that these licenses do not grant permission for clinicians to teach the Craving Change program in a video or other online/digital format.
Yes. You can either purchase 3 Complete Certified Facilitator’s Packages (each of which comes with a Clinician License, a Facilitator’s Manual, access to the Professional Training Video and Certification Exam, and 10 client Workbooks and fridge magnets), or your organization can purchase a Clinic / Organization License for use by up to 15 , 25, or 50 clinicians.
A Clinician License does not require renewal and the license and materials stay with the clinician throughout their career. An Organization license includes the use of materials for a three-year term that stays with the organization regardless of staff turnover and is renewable at 50% off the original price.
- I work at a diabetes clinic and I want to offer Craving Change workshops to my clients.
The Clinician License permits you to use Craving Change materials with your patients, in both individual and small group (under 20 clients) settings. Should you leave your job or start working in another setting such as private practice you are still entitled to use the Craving Change materials as this license is an agreement between you and Craving Change Inc.
- I want all of my staff to understand the basic concepts in Craving Change and be able to describe it to clients. I want about 16 clinicians to get trained and start implementing the program, but then later this year there are about 5 other clinicians that I’m going to want to train. We intend to use your logo on our website – we want to affiliate ourselves with the brand of the #1 cognitive-behavioural program for problematic eating in Canada! How do I deal with staff turnover?
The Organization License was designed with you in mind! Go to the Resource Catalogue for more information.
- I have 3 colleagues at my clinic who also want to use Craving Change materials with our clients.
You have a choice – either each of you can purchase a Complete Facilitator Certification Package OR your clinic could purchase an Organization License Package. While the Organization License involves a higher up-front fee, there are numerous additional benefits for the clinic. If you move on from your job at this clinic you would need to forfeit your materials back to the clinic and purchase your own individual license to use in your new setting.
- I am the owner of a private weight management clinic (or pharmacy chain, surgical clinic, wellness clinic, physiotherapy clinic, insurance provider, etc). The clinic is a “for-profit” business and aligning with Craving Change Inc. could really increase our profile and attract more customers. We have ads in the paper and on the web or TV.
A License is required – and we’d love to work with you! Aligning your company with the Craving Change brand and logo could give you that competitive edge you’re looking for. The cost for this relationship depends on many factors, including the size and “reach” of your company and the extent of consultation services you’d like from us. Please contact Craving Change Inc. at firstname.lastname@example.org for more information.
Craving Change is a skills-based psychoeducational program that uses self-awareness tools and guided discussions. The program explores sensitive personal questions and the somewhat controversial topic of healthy eating behaviours. It is important that licensees have been trained in facilitation and counselling skills consistent with the requirements of their profession.
The program does not give dietary advice, it is not psychotherapy, and it does not provide education on specific health conditions such as diabetes. Licensees must be knowledgeable and diligent about their profession’s scope of practice when using the Craving Change approach and resources.
You are eligible for a Craving Change license if you meet one of the following criteria:
- You are registered with a professional regulatory body as a health professional. Registered health professionals belong to Colleges included under the Regulated Health Professions Act in their province or state. Examples include registered dietitians, registered nurses, psychologists, licensed social workers, and physicians.
- You are a professional licensed counselor and hold professional liability insurance. Professional licensed counselors include professionals certified with a regulatory body such as the Canadian Counselling and Psychotherapy Association. The degree granting institution must be recognized and accredited by the government.
- You are a Professional Life Coach certified through one of the following professional organizations and you hold professional liability insurance.
- International Coaching Federation (ICF) – Associate Certified Coach (ACC), Professional Certified Coach (PCC), or Master Certified Coach (MCC) certified and an active member. Please note, attending an ICF course does not qualify you for licensing.
- Association for Coaching (full members only).
- Board Certified Coach (BCC) through the Center for Credentialing and Education (CCE).
No. A wide range of regulated professionals can use techniques born from a cognitive-behavioural approach in their work with their clients, IF they work within their scope of practice and remain vigilant to the limits of their competence.
For example, there is a considerable difference between teaching a group how to reframe repetitive negative thoughts into more positive or realistic thoughts, versus probing a group to think about the roots of their negative thinking and uncover core beliefs. The former is appropriate in Craving Change, the latter is not. Craving Change does NOT give you license to “dig deeper” into your clients’ very personal thoughts and feelings and the roots of those thoughts and feelings. However, it does teach you to teach your clients how to become more aware of thoughts and emotions that might be triggering problematic eating.
The Craving Change Facilitator’s Kit attempts to outline this distinction several times throughout the program, and very specific guidelines are given for the group discussions to responsibly contain group discussions.That being said, if you are a registered psychologist or social worker trained in providing psychotherapy, feel free to incorporate Craving Change materials into a psychotherapeutic program as you see fit.
Facilitators are encouraged to be knowledgeable about local and online resources, as it is common for participants to decide at the end of the program that they’d like to follow up what they learned about their relationship with food on a “deeper” and more personal level. For instance, therapy to address marital difficulties, stress, anxiety or mood difficulties. We’ve received consistent feedback that when these people attend therapy they are ready to “hit the ground running” as their self-awareness and familiarity with the cognitive-behavioural model has already taken hold. This is an excellent example of stepped care service delivery in action!
Each person wishing to watch the video must have purchased online access and will receive a login. An Organization license provides access to the video for a certain number of staff over the three-year period of the license. Staff could go through the video together however each individual clinician will still require a login (included in the cost of the Organization license) should they wish to write and submit the certification exam.
Individuals must submit their request for CDE portfolio credits on a case by case basis. Completion of the Craving Change professional training in-person or online video workshop may be eligible for a 2A short course for 5 credits.
There are several advantages to becoming certified, including access to the online Resource Library, workbook discounts, and the option of listing your practice on our Find A Clinician page. You would only need to purchase the Craving More! Update and Certification Package. You will then be able to access the online certification exam and can refer to your original Facilitator’s Kit when answering the exam questions.
In the early days of the company, attending a Professional Training workshop wasn’t mandatory, and we hadn’t produced the Online Training Video yet. If you purchased a license and materials during this time, you can still become certified today. To do so, purchase a Video Training and Certification Package. Each package will provide the Craving More! Update package plus access to the online training video and certification exam.
The Craving Change Facilitator Certification is valid for three (3) years from the date of issue of the certificate. At that time, Clinician License holders will need to purchase and complete the online re-certification exam. Staff under an Organization License can re-certify for no charge. Re-certification perks include on-going access to the online Resource Library and discounts on workbook orders. Re-certification is valid for another three years.
Intellectual Property FAQs
Only organizations with Organization Licenses, or businesses with a Corporate License may use the Craving Change Inc logo on their website. Aligning with Craving Change Inc.’s brand, credibility, and reputation can provide a competitive edge! The cost for this license depends on the size of your organization or company. Please contact us at for more information.
Individual clinicians with Clinician Licenses are not permitted to use the Craving Change Inc. logo, however they are welcome to describe their status as licensed (and/or certified) clinicians. For instance, “Joan Smith, RD is a Certified Craving Change facilitator”.
All licensed clinicians and organizations may use our “Promotion Postcards” to advertise that they offer Craving Change workshops and/or our unique counselling approach. To find out more about the Promotion Postcards, check under the yellow tab for all license holders on the Resource Catalogue page.
The details of how the name “Craving Change” may be used are contained in the clinician license.
In short, if you wish to incorporate some of the materials from your Facilitator’s Kit into your existing program you are welcome to do so, but you may not call your entire program “Craving Change” as it is a trademarked name. If you run a workshop program as written and outlined in the Facilitator’s Kit, please call your program “Craving Change™”.
By law, permission to do so is required. The clinician and organization licenses do not include permission for clinicians to teach the Craving Change program in a video or other online format. These formats involve a host of program and business concerns including program and trademark integrity, security of the intellectual property, and size of practice.
The translation of any of the Craving Change resources into another format or another language is considered a derivative work. As the owner of the intellectual property, by law, permission from Craving Change Inc. to produce a derivative work is required.
A derivative work is a new, original product that includes aspects of a pre-existing, already copyrighted work.
Yes, you may charge for the workshop or you may offer it free. We decided at the outset that we would not collect royalty fees. Some settings just use Craving Change materials as reference materials, some offer full programs at no charge or a minimal charge to recover costs, and some clinicians are offering full programs in private practice for full fee – these are all great applications of the materials – it’s your business what you charge. Our primary concern is that the intellectual property is being purchased by each clinician or organization and that its integrity is protected according to the conditions in the license agreement. How much you charge is up to your discretion.
Here is what some other clinicians and organizations have charged per client:
- $7.00 – to cover the cost of the workbook for the client
- $10.00 – $45.00 – to cover the cost of the workbook and the venue rental
- $10.00 – $300.00 – private practice health care provider
Because group work, works! You are encouraged to consider using the concepts and materials in Craving Change in your individual practice, however some of the advantages to offering the Craving Change program in a group format include:
- Time and cost-saving benefits
- Group synergy, support, and energy
- Drawing on the knowledge and expertise of group participants
- Normalization of problematic eating
- Increases participants’ self-efficacy
It’s much easier to adapt the material presented in the workshop format to your individual practice needs than to take over a dozen strategies and countless recommendations and design your own workshop. The background, advice, and paraphrased information prepares you to present the material clearly and confidently, whether it’s to 15 clients or one individual.
We recommend 8-18 participants as an ideal size for a Craving Change workshop. The material takes approximately 8 hours to facilitate, that we recommend breaking down into 3, 4, or 6 sessions. The Facilitator’s Manual is written as though you are facilitating the program over 3 sessions, and suggestions for changing the format to a 4 or 6-session workshop are provided on the CD/USB wafer. You are encouraged to adjust the format as needed to meet your own or your organization’s needs.
The workshop uses a variety of techniques, including guided, interactive discussions, brainstorming activities, brief written exercises, and homework tasks. We strongly encourage a relaxed atmosphere with no “lecture” component. Materials spanning the entire workshop are prepared for you as overhead projector masters or power point slides. The slides provide very brief information and should be used sparingly, with the focus instead being on thought-provoking, relaxed group discussion.
Participants should receive either their own copy of the client Workbook, or stand-alone worksheets from the CD/USB wafer.
The client Workbook is a resource that can be purchased for your clients. It is a bound booklet with a colour cover available at a cost we’ve strived to make as accessible as possible for you and your clients (7 dollars each, plus tax, shipping and handling). Over 40 000 of these workbooks have been sold across Canada with overwhelmingly positive feedback.
The client Workbook can be used as a supplement in your work with individual clients, or in Craving Change workshops. A sample workbook is included in the Facilitator’s Kit. Please note that copying any information out of the Client Workbook is strictly prohibited by law. If you want to use materials from this resource with your clients, you must purchase copies of the workbook for your practice.
The workbook is designed to be a helpful resource for your clients while you’re working with them. It can also be a handy reference to refer back to for years to come. If you’re working with groups, we believe that each participant will get the most benefit from the program if they have their own copy of the client Workbook. The client Workbook includes:
- Key messages from the program.
- Activity and self-awareness worksheets.
- A how-to guide outlining how to apply more than a dozen different strategies for changing problematic eating.
- Short personal stories from people who have shared their struggles with food.
If purchasing Client Workbooks is not an option for you or your organization, or you only wish to “pick and choose” from various Craving Change activities and strategies, the stand-alone worksheets may be the answer for you. Thirteen stand-alone worksheets spanning various components of the program are available on the CD/USB wafer in the Facilitator’s Kit and in the online Resource Library. You are free to reproduce these selected workbook worksheets for your clients. All other materials on the CD/USB wafer are protected by copyright and may not be reproduced in any format.
The CD/USB wafer includes 12 stand-alone worksheets and evaluation forms that you are welcome to print and distribute to your clients. Many more are included in the online Resource Library for certified clinicians.
Under the conditions of the license agreement, you are not permitted to share these forms with your colleagues – they need their own license agreement to use the materials.
The Facilitator’s Manual, client Workbook, and workshop organization and facilitation tips on the CD/USB wafer are protected under copyright law and must not be copied or reproduced in any manner.
Great idea! Follow-up sessions can be very helpful in the change process and many clinicians across Canada are now offering them to graduates of their Craving Change programs. Clients love to meet up after completing a Craving Change workshop to share their successes, ideas, and their frustrations. There is a document included in the resource materials entitled ‘Keep the Change Going’ that provides direction for using content already in your Facilitator’s Manual to lead follow-up sessions.
The Craving Change program per se has not been validated with this unique population, and neither author is a youth specialist.
However, several clinicians in Canada have used some of the core concepts in Craving Change, including introducing the concept of eating triggers and selected cognitive-behavioural techniques with this age group. Of course, children and youth are actively developing an important relationship with food. There are many Craving Change guided discussions, activities and techniques that could be used with children and teens. Please email us if you would like more information.
Research / Outcomes FAQs
Two sites using Craving Change™ recently shared their outcome data with us. An urban Primary Care Team in Alberta (N= 197), and a Family Health Team in Ontario (N = 52, data collected at both an urban and rural site). We are very grateful for their generosity and applaud their hard work – the challenges of collecting data in clinical settings are well-documented. An outcome summary is available for download here Roots of Craving Change and Outcomes 2017.
As in the 2010 Eating Behaviors von Ranson et al published study, statistically significant improvements in eating self-efficacy were demonstrated from both sets of results. To quote one site’s summary, “after attending the Craving Change program, most participants are better able to control eating in both Socially Acceptable and Negative Affect scenarios, and these benefits are sustained over time.” (6 months follow up). Engagement/retention rates are also notable, with one site quoting 70% attendance at least 3 of 4 classes, and the second site (which offered the program over 3 classes) reporting 73% complete attendance.
Clinical practice guidelines for obesity and chronic disease management in several countries recommend the incorporation of behavioural and cognitive strategies into patient care. For instance, Canada, Australia, the UK, and the USA.
Here’s an abridged list of published data highlighting the logic and evidence underlying the Craving Change curriculum:
- Affenito SG, Backstrand, JR, Welch, GW, Lammi-Keefe, CJ, Rodriguez, NR, & Adams, CH. Subclinical and clinical eating disorders in IDDM negatively affect metabolic control. Diabetes Care. 1997; 20: 182-184.
- Byrne, SM, Cooper, Z, & Fairburn, CG. Psychological predictors of weight regain in obesity. Behavior Research and Therapy. 2004; 42: 1341-1356.
- Canadian Diabetes Association 2008 clinical practice guidelines for the prevention and management of diabetes in Canada. Canadian Journal of Diabetes. 2008; 32: Supplement 1.
- Devlin, MJ, Yanovski, SZ, & Wilson, GT. Obesity: What mental health professionals need to know. Am J Psychiatry. 2000; 157: 854-866.
- Ellis SH, Speroff T, Dittus RS, Brown A, Pichert JW, & Elasy TA. Diabetes patient education: a meta-analysis and meta-regression. Patient Education and Counselling. 2004; 52: 97-105.
- Hay, P & Fairburn, CG. The validity of the DSM-IV scheme for classifying bulimic eating disorders. Int J Eat Disord. 1996; 23: 7-15.
- Hollis, JF, Gullion, CM, Stevens, VJ, Brantley, PJ, Appel, LJ, Ard, JD, Champagne, CM, Dalcin, A, Erlinger, TP, Funk, K, Laferriere, D, Pao-Hwa L, Loria, CM, Samuel-Hodge, C, Vollmer, WM, & Svetkey, LP. Weight loss during the intensive intervention phase of the Weight-Loss Maintenance Trial. Am J Prev Med. 2007; 35: 118-126.
- Kenardy, J, Mensch, M, Bown, K, Green, B, Walton, J, & Dalton, M. Disordered eating behaviours in women with type 2 diabetes mellitus. Eating Behaviors. 2001; 2: 183-192.
- Lowe, MR, Gleaves, DH, DiSimone-Weiss, RT, Furgueson, C, Gayda, CA, Kolsky, P, Neal-Walden, T, Nelsen, LA, & McKinney, S. Restraint, dieting, and the continuum model of bulimia nervosa. Journal of Abnormal Psychology. 1996; 105: 508-517.
- Niemeier, HM, Phelan, S., Fava, JL, & Wing, RR. Internal disinhibition predicts weight regain following weight loss and weight loss maintenance. Obesity. 2007; 15: 2485-2494.
- O’Rourke, SK, Del Mar, C, & Kenardy, J. Psychological interventions for overweight or obesity. Cochrane Database of Systematic Reviews. 2005; Issue 2 Art. No: CD003818.
- Rodin G, Olmsted MP, Rydall AC, Maharaj SI, Colton PA, Jones JM, Biancucci LA, & Daneman D. Eating disorders in young women with type 1 diabetes mellitus. Journal of Psychosomatic Research. 2002; 53: 943-949.
- Scarano, GM, & Kalodner-Martin, CR. A description of the continuum of eating disorders: Implications for intervention and research. Journal of Counselling and Development. 1994; 72: 356-361.
- Shisslak, CM, Crago, M, & Estes, LS. The spectrum of eating disturbances. Int J Eat Dis. 1995; 18: 209-219.
- Stahre, L, & Hallstrom, T. A short-term cognitive group treatment program gives substantial weight reduction up to 18 months from the end of treatment. A randomized controlled trial. Eating Weight Disord. 2005; 10: 51-58.
- Stice, E, Ziemba, C, Margolis, J., & Flick, P. The dual pathway model differentiates bulimics, subclinical bulimics, and controls: testing the continuity hypothesis. Beh Therapy. 1996; 27: 531-549.
- Sullivan, PF, Buli, CM, & Kendler, KS. The epidemiology and classification of bulimia nervosa. Psychological Medicine. 1998; 28: 599-610.
- Tylka TL, & Subich, LM. Exploring the construct validity of the eating disorder continuum. Journal of Counselling Psychology. 1999; 46: 268-276.
- von Ranson, KM, Stevenson, AS, Cannon, CK, & Shah, G.Changes in eating pathology and associated symptoms among chronically ill adults attending a brief psychoeducational group. Eating Behaviors. 2010; 11: 186-189.
- Wilson, GT, Vitousek, KM, & Loeb, KL. Stepped care treatment for eating disorders. Journal of Consulting and Clinical Psychology. 2000; 68: 564-572.
- Wing, RR, Marcus, MD, Epstein, LH, Blair, EH, & Burton, LR. Binge eating in obese patients with type II diabetes. Int J Eat Dis. 1989; 8: 671-679.
- Yager, J. Weighty perspectives: Contemporary challenges in obesity and eating disorders. Am J Psychiatry. 2000; 157: 851-853.
We encourage data collection related to using the Craving Change approach and resources in your practice. Questionnaire selection depends on a number of factors such as availability, budget, length, and most importantly- the variables you are hoping to measure. Self-efficacy is widely considered a significant predictor of behaviour change, and people who attend Craving Change programs have been shown to have higher levels of eating self-efficacy after completing the program. Some questionnaires to consider for your project include:
- Eating Disorders Examination- Questionnaire (EDE-Q). 36 items. Fairburn CG & Beglin,, SJ (1994). Assessment of eating disorders: Interview or self-report questionnaire? International Journal of Eating Disorders, vol 16, p 363-370.
- Eating Self-Efficacy Scale (ESES). 25 items. Glynn, SM & Ruderman, AJ. (1986). The development and validation of an eating self-efficacy scale. Cognitive Therapy and Research, vol 10, p 403- 420.
- State Shame and Guilt Scale (SSGS). 15 items. Marschall DE Sanftner JL, Tangney JP. The State Shame and Guilt Scale. Unpublished manuscript, George Mason University, Fairfax, VA.
- Another questionnaire that you may find useful and that is appended at the end of Nolan, Halperin & Geliebeter, 2010, Appetite, vol 54, p 314-319. is the Emotional Appetite Questionnaire. It is available in the public domain for free. The literature review in this paper does a good job of reviewing the emotional eating questionnaires currently available.
We are always grateful when sites share their outcome data with us, please consider contacting us for this purpose. We respect requests for sharing results without site identifiers.
Customer Service FAQs
No. Purchases of Craving Change written materials are final.
For the individual clinician license holders, online access is available for both the video and the exam for 120 days from the date of purchase. A three-year organization license includes online access for 120 days per clinician from the time of individual clinician registration.
“Being trained in the Craving Change curriculum, I am more confident in the treatment plan for my clients and goals of our sessions. The Craving Change curriculum has given my counselling practice a clear sense of how to facilitate sessions with a client so that they can learn, practice skills and have more of a “brief” action plan in place. It is very effective for clients.”
Jillien Humphrey, SW, Interior Health British Columbia
Craving Change™ Book for Kids and Parents
Since 2008, the Craving Change program has been helping adults who struggle to make positive, long-term changes to their eating habits. We now have a resource that addresses our ‘relationship with food’ at an early age.
This delightful, illustrated story follows Moe on a typical day as he discovers that he has three different kinds of ‘hunger’. Click here to see samples pages of the story.
A four-page appendix provides parents and caregivers with an explanation of the simple eating self-awareness technique introduced in the story. The appendix includes suggested responses for each of the three kinds of ‘hunger’. These tips and additional free, downloadable handouts can be used to help your child develop a positive and healthy relationship with food.
This book was written in partnership with the Centre for Healthy Active Living at the Children’s Hospital of Eastern Ontario.
Financial support was provided by the Dietitians of Canada DOC Network.
Genre: Life Skills for Children
Age: 4 to 10 years
- Laminated, 8″ x 8″ soft cover
- 32 colourfully illustrated pages
- Includes 4-page appendix for parents and caregivers
- Provides online access to downloadable resources/ handouts
Also includes stickers!
Price: $11.95 plus GST
Shipping only $2.00 anywhere in Canada!
Buy in bulk and save!
5 books for $50.00 (plus shipping and taxes)
About Our Company
A Canadian business created and owned by registered dietitian Wendy Shah and clinical psychologist Dr. Colleen Cannon, Craving Change Inc. was founded in 2008. The evidence-based program’s licensed materials and training are available internationally. Over 45,000 Craving Change client workbooks are in distribution. Craving Change Inc services also include professional speaking and content development for corporate resources such as websites, customer newsletters, and Apps.
About the Co-Founders
Both Wendy Shah, RD and Dr. Colleen Cannon, RPsych. have decades of experience working with people struggling to make and maintain healthy behaviour changes. Wendy has a strong interest in the psychosocial and environmental factors that influence our eating behaviours. She has won national professional awards in consumer communication and public education. Dr. Cannon is passionate about health psychology. She is skilled in systemic problem-solving, program development and making psychological interventions engaging and accessible. She is a member of the Academy for Eating Disorders and was an Adjunct Professor in the University of Calgary Department of Psychology from 2008-2011.