Craving Change Inc. is a Canadian business created in 2008 and owned by registered dietitian Wendy Shah and clinical psychologist Dr. Colleen Cannon. For a summary of the evidence underlying the key foundations of Craving Change®, download Roots and Outcomes.
In a few short years, Craving Change caught on like wildfire! Craving Change has become the number one cognitive-behavioural program for problematic eating in Canada, with licenses now available internationally. Thousands of health care professionals and countless clients can’t stop raving about the unique and positive impact of Craving Change. We’re very proud that Craving Change is recommended as a Professional Tool and Resource with PEN (Practice-based Evidence in Nutrition), a global online nutrition database of information and resources for health professionals.
Currently, over 2700 clinicians across every province and territory in Canada have become licensed, and over 50 000 workbooks have been purchased for providers’ clients/patients. We also hold 3-year Organization Licenses with 16 agencies across Canada, including Family Health Teams, Primary Care Networks, University Health Services, and Regional Health Authorities. So far of the 12 agencies whose 3-yr licenses have come up for renewal, 11 have opted to extend their license for at least another 3 years (the other 5 are still working within their first 3-year term).
The company is well respected and highly praised by international experts in the fields of chronic disease management, weight management, and health behaviour change. Go to our Reviews page to read their accolades and see and hear what others are saying. After dozens of presentations at local, regional, provincial, and national events, Wendy and Colleen were delighted to be invited to present to colleagues beyond Canada starting in 2016. This includes a (sold out!) workshop at the Dietitians Association of Australia 2016 National Conference, and more recently at the 2019 SCAN Symposium in Phoenix. Wendy also presented at the 2016 International Congress of Dietetics in Spain.
Corporate connections? Craving Change Inc. can provide expertise, brand recognition, and professional and business credibility for corporate alliances. The company just wrapped up a multi-year contract with a medical parts provider for bariatric surgery, providing website content, client newsletters, blog posts, and App content. Drop us a note to discuss your needs.