We were delighted to be invited to attend Dr. Brian Wansink’s talk at UBC on April 5th. Dr. Wansink was in Vancouver to accept the distinguished Pollay Prize in marketing hosted by the Sauder School of Business. We are HUGE fans of his work. Colleen had the distinct pleasure of exploring some of the sights and tastes (pie!) of Vancouver with Dr. Wansink the next day. He is as funny, engaging, and “paradigm-shifting” in person as he conveys in his professional material. Check out his website at www.brianwansink.com.