What’s your client’s ‘personal motivator’?

More energy. Lower blood pressure. Save money. Run a marathon. Increase my self-confidence. What is your client’s desired outcome for a change in their eating? What is of topmost importance in their life? What is of strong value to them personally? What could make a difference in their life? Help your client identify their ‘personal motivator’ for change. This needs to be something that they can bring to mind and visualize when they’re about to reach for the chips, buy the chocolate bar on sale or swing by the drive-thru. The personal motivator can help them override their mind’s strong craving for immediate gratification from the desired food. Encourage your client to carry their ‘personal motivator’ with them at all times.